Discover the foundation of successful marketing — knowing exactly who you serve. In this course, you’ll learn how to identify your ideal niche market and define a clear target audience that aligns with your products or services. Through step-by-step exercises, real-world examples, and practical frameworks, you’ll create a detailed customer avatar that highlights your audience’s demographics, psychographics, behaviors, and pain points.

By the end of this program, you’ll be able to:

• Pinpoint your most profitable niche.

• Define and refine your target audience.

• Map customer pain points to solutions.

• Build a customer avatar you can apply to every aspect of your marketing.

This course ensures you never waste time marketing to the wrong people — instead, you’ll have the clarity to connect with the right audience, with the right message, at the right time.